Renewal platform · free to start
Never get blindsided by a renewal again.
BaseCommand scores your whole book, surfaces the risk buried in your CRM, and drafts the next move before revenue walks. Works on your CRM as-is. Built for agentic renewals. Free to start.
Free
Core tools, no usage cap
As-is
Reads the CRM you already have
Day 1
Health scores on connect
No credit card · core tools have no usage cap · the agent layer comes later
Renewal Health
13
14
28
Northwind Systems
At riskVertex Labs
MonitorAcme Corp
On trackCobalt Media
On trackIllustrative. Health scores computed from the fields already in your CRM.
The free tier
A real renewal foundation. No agents required yet.
The free tier is the infrastructure most renewal orgs are missing: health scoring built on the fields already in your CRM, account dashboards, renewal reports, and a full template library covering playbooks, segmentation, and workflows. No usage caps on the core tools. The agent layer comes later; the foundation is yours now.
- Health scoring that reads your CRM fields, no enrichment required
- Account dashboards and renewal reports, uncapped
- Playbook and workflow templates, full library
- Manual on-demand refresh at any time
Learn the how
The operating knowledge behind the platform.
Most renewal tools tell you what to do. BaseCommand publishes the reasoning behind it: frameworks, teardowns, and real decisions from years of running renewal functions at HubSpot, impact.com, and Quickbase. The Agentic Renewals Maturity Model is a good place to start. It maps five stages from reactive chaos to a governed, agent-assisted book, and most teams land in stage two or three.
Why BaseCommand
Three pillars that turn the CRM you already have into a renewal motion.
Works as-is
No data project, no cleanup
Connect your CRM and BaseCommand resolves a coherent renewal view from whatever shape your data is in, even when deals are not linked to companies. It stitches the associations back together itself and keeps them current.
Computes the gaps
The signals your CRM is missing
Renewal health, churn risk, and renewal timing are rarely sitting in clean fields. BaseCommand computes them from the data you do have, and every score shows its reasoning.
Agents draft, you approve
The paid layer, when you want it
The free foundation is yours today. When you are ready, the agent layer works every renewal and drafts the next move into an Inbox you approve. Nothing reaches a customer until you release it.
See it working
See churn coming. Keep the revenue.
Want to see how health scoring, dashboards, and reports work before you sign up? The demo runs the real product on sample data and covers the free tier end to end: how accounts get scored, how the dashboard surfaces risk, and how reports are generated.
Reads your CRM via OAuth · you stay in command
Your CRM
OAuth-scoped, read by default
Your approval
Nothing sends until you release it
Built by a practitioner
The background behind the product.
BaseCommand is built by Michael Ewing: 15+ years running and leading renewal functions, from scaling customer success at HubSpot through its IPO to directing renewals at Quickbase today. The product exists because the infrastructure most renewal orgs need, clear health signals, governed workflows, and a single source of truth for the book, does not come standard with a CRM. It has to be built. BaseCommand is that build, made available as a platform.
Start with the free tier. Upgrade when agents make sense.
The foundation (health scoring, dashboards, reports, templates) has no usage cap. The agent layer, always-on producers and automated enrichment, is where the paid tier begins. You will know when you need it.
Prefer email? Get the walkthrough: what the free tier includes, who it is for, and where the agent layer fits.
Free insights on renewal intelligence and AI agents.